Mell laser clinic

Aesthetic clinic

A new Shopify site with procedures set up as products, booking links, the old content migrated and local SEO.

The challenge

An aesthetic clinic with modern equipment and a trained team, whose old website did not show what the clinic actually does. Procedures were described briefly, the pages did not come up in searches for the city and region, and booking was by phone only.

People searched for the procedures on Google and ended up at clinics in other cities, never learning that the same treatment was available nearby.

What we built

We audited the old site and local search behaviour and built a new Shopify site based on the findings. Every procedure has its own product page describing who it is for, how it goes and what to expect, and prices are kept in one place.

Every page has a booking link. We migrated the old content and photos, and the old page addresses redirect to the new ones. We added local SEO: structured data for the clinic, copy aimed at the city and region, and pages that answer the questions people ask.

The copy is in plain language, without medical jargon, and is structured so that AI assistants can quote it when someone asks them about a procedure in the area. Photos and descriptions of the equipment sit next to the procedures performed with it.

  • A Shopify site we built end to end, with a custom theme to the client's brief and no paid themes
  • Procedures as product pages with prices
  • A booking link from every procedure
  • Migration of the old content and redirects for old addresses
  • Local SEO and structured data
  • Copy prepared for AI assistants as well

What changed

The site shows everything the clinic does and takes visitors to booking from the same page where they read about the procedure.

The pages are prepared to come up in searches for the city and region, and the old addresses were not lost.

Modules in this project (5)

Services and booking

Procedures and services sit in the store as products, with description, price and a booking link. A quiz routes the visitor to the right service. The old site content is carried over without losing pages.

Runs in: Mell laser clinic

Custom theme sections

The header, brand and collection pages and sections recreated from an existing site are written straight into the Shopify theme. Before publishing, each change is compared visually with the original. The theme stays in Shopify and the store keeps working with it as before.

Runs in: KoreanCare, LedWhite, GreekTruck, Mell laser clinic

Online store migration

We move your store from OpenCart, WooCommerce, Magento, PrestaShop or another platform to Shopify: products with their variants and images, categories, customers, order history and reviews. We redirect the old URLs to the new ones so you keep your Google rankings. Before go-live we count everything on both sides and show you the differences.

Runs in: LedWhite, Mell laser clinic

Old website migration

We move the pages, copy and images from the old site into the new theme. Old addresses redirect to the new ones, so you keep your rankings and inbound links. After the switch, visitors do not land on broken pages.

Runs in: Mell laser clinic

Local SEO

The audit checks the Google Business Profile, address and phone data, reviews and local schema. The result is a plan of what to fix so the business shows up in city searches and in AI assistant answers. Suited to businesses with a physical address.

Runs in: Mell laser clinic

What clients say

UsMay I use you as a reference on my website? If yes, please describe working with me in one sentence.

I recommend them as a fair and reliable partner. The team built and maintains the website of Laser Center Mell professionally, quickly and with exceptional attention to detail. Before I found them I had used other companies to build a website, but it went slowly and I was the one giving all the ideas, photos and texts — here I got understanding and creativity in the design, the texts and the photos. People who know their work and can be relied on, not just contractors.

— Milena, Mell laser clinic · Translated from Bulgarian

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