Custom theme sections
The header, brand and collection pages and sections recreated from an existing site are written straight into the Shopify theme. Before publishing, each change is compared visually with the original. The theme stays in Shopify and the store keeps working with it as before.
Runs in: KoreanCare, LedWhite, GreekTruck, Mell laser clinic
Extra products in the cart
The side cart and the cart page offer products from a chosen collection, a list or the store's recommendations, with an add button. Products already in the cart are not offered. Next to them a bar shows how much is left to free shipping, calculated from a single threshold.
Runs in: LedWhite, GreekTruck
Search as you type
Results appear while the customer is still typing in the search box: products with price and stock, collections, articles and suggested searches. The result count comes from the same query as the "all results" page, so the number matches what opens. What each result shows is chosen in the header settings.
Runs in: GreekTruck, LedWhite
Product specifications
The product page shows a table of specifications, compatibility and box contents, filled from the product's data. The section appears only when there is at least one row, so there are no empty tables. A sticky add-to-cart bar stays visible as the visitor scrolls down the page.
Runs in: GreekTruck
Collection SEO
Each collection gets an intro above the products, a longer text below them and an FAQ that is published as FAQPage markup. The copy is written from the products actually in the collection, and brand names are never translated. The SEO title and meta description in Shopify are filled in too.
Runs in: KoreanCare, LedWhite, GreekTruck
Product structured data
Every product carries its own data for Google (product, offer and breadcrumb), and the site carries data for the organisation and its search box. A barcode goes in as a GTIN only if it is a real code with a valid check digit, because Google rejects internal barcodes. That way products do not lose their rich results over one invalid field.
Runs in: GreekTruck
Full-catalogue SEO in the market's language
The system writes descriptions, meta data and alt texts for the whole catalogue in the market's language, in overnight batches. Where a well-described reference version of the product exists, it translates the text from that. Facts come only from the data, with no invented warranties or delivery times. Before every batch the system keeps a copy of the old text, and a rerun skips what is already written.
Runs in: GreekTruck